‘Tis the season for New Year’s resolutions. Get on social media and you will see a constant stream of articles and posts telling you how to quit smoking, lose weight or finally get that new job and change your life. One startup however would really like you to focus on the relationship with your significant and start the year with #30daysofintimacy.

Pillow was founded in 2015 by Darren Smith and has since pivoted from a digital foreplay assistant a la Siri to a premium 30 program, that helps couples connect with each other on a deeper level. The startup has since been able to find partners within the coaching and couple therapy world, that recommend the app to their patients, which certainly helps distribution, and has also been part of the Startup Chile accelerator program.


So what’s the #30daychallenge all about?

  1. Commit to sex for 30 days. Because anticipation and desire.
  2. Spend 10-20 minutes of quality time with your loved one…
  3. … and the Pillow program

And then…

After 30 days, your sexual patterns and expectations will be shaken up, you’ll have a new appreciation for one another’s mind and body, and you will have embarked upon a whole new journey of discovery that will continue far beyond the 30 days!

We admin: Sounds a little cheesy, but according to Pillow, that’s kinda the point:

Some of the exercises sound a bit cheesy, I’m not sure if it’s right for us.

Yes, they are! And purposefully. If you didn’t think they were awkward, weird or silly then you wouldn’t be growing.

Alright then! If you’d like to give it a go, Pillow is available on pillow.io or as an iOS app for the premium price of $99 USD.